According to this analysis from IBIS World Business reports, the Gym, Health & Fitness industry brings in $33 Billion annually and has grown by 2.2% over the last five years. Whether you’re starting a fitness apparel business, supplement company, nutrition plan, or personal training regimen, there has never been a better time to get involved in this booming market. Here are some things to consider before you start your fitness company:
1. Define Your Concept (Genre):
Let’s quickly give a rundown of some of the popular genres of fitness. First there’s the genre: yoga, pilates, Crossfit, martial arts, dance, and weight lifting. A Fitness apparel company might cover several of these, but a gym might at best cover two or three. You don’t have to do it all. Find your niche, define your concept, and keep your target customer in mind. All of this will directly affect how you market your product.
2. Put it in Ink:
Starting your own business can get overwhelming, but it doesn’t have to be. The best way to sift through the clutter is to write out a business plan that outlines your finances, services, mission statement, and goals. A well thought-out business plan also makes it much easier to acquire financial assistance. If you don’t know how to create a business plan, don’t worry, there are plenty of available resources online, like this one from the Small Business Association.
Lastly there’s the branding, which is extremely important if you’re expanding your service into fitness products. A name like ‘Fit Club’ would be appropriate for a brick and mortar gym, but not as much for a brand of protein powder. Fortunately, social media has made this process easier and more cost effective than ever, as sites like Facebook, Yelp, and Instagram will help you reach your target audience and begin the branding process. First things first, you need a good, catchy fitness company name. Here’s some examples of Fitness business names we found:
Fit Body Boot Camp
Primal Fitness Centers
Next Level Fitness
Total Body Project
Fitness on Fire
Functional Sports Performance
The Fitness Connection
The Training Habit
Here’s how Fitness is trending:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers