Starting your own sewing company is a rewarding way of combining your passion with business. Things like dress making, tailoring, costume design, and embroidery will always be in demand, especially now that sewing is becoming something of a ‘lost art’. If you’re thinking about starting your own sewing company, there are some things to consider:
1. Define Your Services
You don’t need to do it all, focus on your strengths and don’t overextend yourself into an unfamiliar area. Often times, entrepreneurs want to offer everything all at once because they think that’ll expand their customer base…and maybe it will, but trying to do everything at once can make things uncoordinated. In the beginning, take things one step at a time and refine your business model as you grow.
2. Create a Business Plan
As any entrepreneur will tell you, the way they thought things would turn out and the way they actually turned out are two very different things. This is more or less inevitable, but often times it’s because the entrepreneur skipped the crucial step of creating a business plan to outline their finances, short and long term goals, expenses, prices, and marketing efforts before hand. Your sewing company business plan will serve as a guide to help you stay on track, and help you stay above the clutter of day to day affairs.
3. Marketing and Publicity
Once you’ve got the business plan ready, it’s time to think about how you’ll find your customers. For sewing and tailoring, you can take advantage of social media outlets like Yelp and Facebook for some free advertising, but keep in mind that this form of publicity is highly dependent on customer reviews. First things first, you need a great, catchy sewing company name. Here’s some we found:
Fran’s Tailor Shop
Gold Finger Tailor
De Leon Express Tailoring
First Class Tailors
Marin Tailor Shop
Madison Ave Tailoring & Dry Cleaning
George’s Tailoring & Formal Wear
Elegant Mode Tailoring
Executive Image Cleaners
Triple Alterations Cleaners
Nate the Tailor
‘Tailoring’ trend over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers