Thrift shops are on the rise. In 2012, the number of thrift shops was up 12% from the previous two years, and according to the data, between 16-18% of Americans will shop at a thrift store. Shopping at a thrift store offers a new kind of shopping experience, there’s a sense of discovery and mystery not knowing what you’ll find, this is why they’re perfect for collectors of all kinds. They’re often beneficial contributors to a charity or community organization, and if nothing else, they help people find affordable goods while keeping landfills from overflowing.
If you’re thinking about starting your own thrift store, there are some things to consider:
1. Put it in Ink!
Starting a thrift store can be a little overwhelming at first, but it doesn’t have to be. The best way to avoid getting lost in the shuffle is creating a business plan to outline your pricing, finances, mission statement, marketing ideas, and projected growth. This is also an essential step if you need extra financing in the form of loans. If you don’t know how to create a business plan, don’t sweat it, there are plenty of available resources online, like this one from the Small Business Association.
2. Get the Word Out!
The first step is getting yourself on Google Maps. This is incredibly important because most thrift stores are located a little off of the beaten trail to avoid real estate costs. Follow this guide and you’ll be off to a great start.
Secondly, take advantage of social media sites like Facebook, Yelp, and Instagram for some cost-effective advertising. Keep in mind Yelp and Facebook rely heavily on customer feedback, so make sure to put customer service as a top priority.
Before any of this, you need a good, catchy, memorable thrift store name that your customers will remember. Here’s some clever thrift store names we found:
Crossraods Trading Co.
Laura’s House ReSale Store
Green Box Thrift Store
2nd Time Stores
Red Poppy Boutique
Orange Peel Thrift Shop
Wear the Secret Clothing Exchange
Graces Thrift Store
Sav Mor Thrift
Now and Then Second Hand Store
Finders Keepers Thrift Store
Bella Home Thrift Shop
Villains Vintage Clothing
‘Thrift Store’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers