According to this industry analysis, the ‘Soap and Cleaning Compound’ industry generates annual revenues of $52 Billion per year. The soap market has changed quite a bit; it’s moved from a commodity to a specialty item of designer soaps. These soaps contain an array of oils and fragrances and are aesthetically shaped. For the savvy entrepreneur, the designer soap business is a great way to combine your passion with business. If you’ve been thinking about starting your own soap business, there are some things to consider:
1. Be Committed!
Moving from a passion to a business can be a difficult transition at first, and the best way to smooth the transition is to know how much time you can dedicate to the business. This might mean weekends and long evenings, but if you have a sound business plan for the future, just take it one step at a time.
2. Know Your Suppliers
Before you take your product to market, make sure and find some good vendors for oils, fragrances, and all other materials you’ll need to make your soap. That way, you’ll be better prepared to handle large orders without worrying too much about timing and supplies.
3. Get the Word Out
Once you have some good product photos of your new soap, it’s time to get the word out. Social media sites like Facebook and Yelp have made this process easier and more cost efficient, and online marketplaces like Etsy can be a great platform for your target audience. First things first, you need a good, creative, memorable name for your soap company. Here are some names we found:
Napa Soap Company
Kind Soap Company
Grandpa’s Orange Essence Soap
Caswell-Massey Elixir of Love
Gojo Luxury Foam
Pre De Provence
Sonoma Soap Company
Scottish Fine Soaps
Crabtree & Evelyn
Wacko Soap Plant
Level Naturals Factory
Honey I Washed the Kids
Rock Star Soap
Smith Family Handmade Soap Company
SLAB Handcrafted Soaps
Poppy Soap Co.
Chagrin Valley Soap & Salve
Sweet Cheeks Soap Company
‘Soap Business’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers