The car wash and auto detailing industry generates $9 Billion annually with a steady growth of 2.5% in the past five years. Disposable income is projected to rise in the next five years, which means more people will have the income to spend on services like car washes. Young entrepreneurs of all ages can learn the ropes of producing a valuable business, and for professionals with the capital to create their own fleet of car wash services, it presents a valuable opportunity. If you’re thinking about starting your own car wash or auto detailing business, there are a few things to consider:
1. Mobile or Brick and Mortar?
This decision represents the biggest financial obligation: do you purchase your own equipment and drive to your customers, or do you purchase a your own piece of property so your customers can come to you? The increasingly popular option is mobile; this is the most flexible option allows you to establish relationships with business complexes. It’s also usually the most convenient for customers who’d rather not wait in a lobby while their car is cleaned.
Purchasing your own piece of property and the machinery that goes along with it will be a sizable investment, but with a staff of employees you’ll benefit from the amount of cars you can wash in a given amount of time. For the brick and mortar option, it’s important to know your competition and choose a spot that’s visible to the public.
2. Repeat Customers
Car Washes can benefit like any subscription service, and setting up weekly, bi-weekly, or monthly washes can establish a steady stream of income and allow you to make growth projections. Other options like a ‘punch card’ system incentivize repeat business.
3. Car Wash Business Plan
Starting a car wash business is just like starting any other, and as any entrepreneur will tell you, starting a business can be a little hectic and overwhelming, but it doesn’t have to be. The best way to avoid getting lost in the clutter of day-to-day affairs is starting your own car wash business plan to outline your prices, financing, marketing, short and long term goals, and everything in between. If you don’t know how to write a business plan, don’t worry, there are plenty of online resources to help you through the process, like this one from the Small Business Administration.
Brick and Mortar: Introductory discounts, fliers, and word of mouth will be primary marketing strategies.
Mobile: Word of mouth, referrals, and establishing relationships with business complexes are extremely important.
The internet has made advertising easier and more cost efficient. Mobile and brick and mortar car washes can benefit from social media marketing with websites like Facebook and Yelp, but first and foremost, you need a catchy, memorable name to establish brand recognition. Here’s some car wash names we found:
Galaxy Detailing Carwash
Overland Car Wash & Detail Center
Sun Hand Car Wash
Euro Style Mobile Car Wash
LA Express Car Wash
Friend’s Car Wash
Aquawax Express Carwash
Melrose Strip Auto Detailing
Quick Splash n Dash Car Wash
Olympic Car Wash
Green Forest Car Wash
Little Tokyo Car Wash
Eagle Car Wash
Sunset Car Wash
Manny’z Car Wash
Silverlake Auto Detail
Roman’s Auto Detail & Car Wash
Promenade Car Wash & Spa
Fred’s Car Wash
JJ’s Hand Car Wash
Convenient Car Wash
Clean Image Mobile
Sam’s Car Wash
Super Shine Car Wash
ECO Auto Solutions
Red Carpet Car Wash
All American Detail
USA Detail Center
‘Car Wash’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers