The retail baking industry, according to this analysis, generates about $3.8 Billion a year, and cupcakes have become a trendy dessert with shows like “Cupcake Wars” awarding $10,000 to the best cupcake. For entrepreneurs, this is trend represents a great opportunity to take advantage of relatively low startup costs. For existing bakeries with all the necessary equipment in place, it’s an easy transition or addition to their menu. If you’re thinking about starting your own cupcake bakery, there are a few things to consider:
A brick-and-mortar location will likely be the most expensive option, but it’s certainly not a necessary one.
-Home-based: With the exception of a 2011 Texas law capping sales of home-baked items to $50,000 per year, working from home is a great option, especially in the catering niche.
-Renting Kitchens: Depending on order size, renting a commercial kitchen is an excellent option that’ll avoid the cost of equipment.
-Brick and Mortar: The most expensive option is to buy your own shop, but even so, square-footage is hardly an issue because bakeries traditionally don’t require additional floorspace for customers to sit down and eat.
Home-based and kitchen rental options will rely almost entirely on advertising to spread the word about their cupcakes. Social media has made this easier and more cost effective, with websites like Facebook and Yelp, you can generate a buzz complete with customer reviews. Brand recognition is crucial, and a cute, catchy, clever name will help set you apart form your competition. Here’s a list of cupcake bakery names we found:
Big Man Bakes
The Confection Co-op
Sugar Mama’s Gourmet Cupcakes
Lark Cake Shop
Gotta Have S’more
Milk Jar Cookies
Angel Maid Bakery
Crumbs Bake Shop
Big Sugar Bakeshop
Southern Girl Desserts
Sugar Swag Bakeshoppe
Alcove Cafe & Bakery
Semi Sweet Bakery
B Sweet Dessert Bar
Jassy’s Sweets & Eats
Cookie Casa Bakery
Sweet Lady Jane Bakery
DeLuscious Cookies & Milk
Cake Shop Los Angeles
‘Cupcake’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers