Coffee makes the world go round. According to this Statista.com industry analysis, the average working American spends $21.32 per week on coffee, with 19% of consumers drinking two cups of coffee a day. It’s safe to say it’s an important staple to the American diet that’s going nowhere anytime soon. With coffee consumption increasing over the last five years, the market is ripe for a savvy entrepreneur to make their mark. If you’re thinking about starting your own coffee shop, there are some things to consider. Peter Bakerville is has established and managed over 15 coffee shops, and I’ll paraphrase his keys to success here:
1. Simple, Efficient Layout: Coffee shops experience a morning rush of customers, so efficiency is vital to accommodate high volume sales. This means the less your baristas have to move their feet to complete an order, the faster you’ll get through the morning rush and the more sales you’ll register. Efficient placement of the beans, refrigerator, sink, and supplies leads to happy customers and happy baristas.
2. Loyalty Cards: These have been used by coffee shops for ages, and for good reason. When you establish repeat business and reward it with a ‘buy 6 cups get the 7th free’, you can take advantage of the customer’s $21.32 per week spent on coffee.
3. Sell More Than Coffee: Peter Bakerville recommends coffee sales never account for more than 40% of your total sales. Because a cup of coffee is a relatively inexpensive sale, other items like muffins, cookies, cakes, specialty coffee, and cold and hot foods like sandwiches and soups can get you closer to a ‘two item sale per customer’.
4. Marketing: The right location is key to your coffee shop’s success, but social media sites like Facebook and Yelp offer a simple and cost-effective alternative to help spread the word. It’s important to remember these sites rely heavily on testimonials and feedback, so customer service needs to be a top priority as a handful of bad reviews could spell disaster.
First and foremost, you need a good, catchy, creative name for your coffee shop. Here’s some good names we found:
Habitat Coffee and Tea
LaB Coffee & Roasters
Two Guns Espresso
Alfred Coffee Brentwood
Urban Social House
Groundwork Coffee Co.
Parardocs Coffee and Tea
Balconi Coffee Company
Tierra Mia Coffee
Healing Coffee Roasters
Bourbon Street Cafe
Blue Bottle Coffee
Bricks & Scones
Blu Elefant Cafe
Woodcat Coffee Bar
Design Cafe Dabang
Go Get Em Tiger
Spring For Coffee
Groundwork Coffee Co.
Stir Crazy Coffee Shop
Tierra Mia Coffee
Milk Jar Cookies
Chimney Coffee House
‘Coffee Shop’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers