According to this industry analysis, the Bakery Cafe industry has experienced growth since the recession. It’s a $8 Billion industry and has grown at 7.4% since 2010. With health-conscious consumers looking more and more for local options, this presents a perfect opportunity to the savvy entrepreneur. If you’re thinking about starting your own bakery, there are some things to consider:
1. What Kind of Bakery Will You Start?
- Online Bakery: All you need is some good pictures of your baking creations and a website to direct people to you. The benefit is you can operate out of your home if you have your own baking equipment or commercial kitchen that has all the baking equipment already, the downside is you have to rely heavily on marketing to make yourself visible.
- Counter Service Bakery: With a small storefront for customers to walk in and pick up their order. You’ll benefit from a lower real estate cost, but the downside is there’s no room for your customers to sit down.
- Specialty Items: You can narrow your focus to a a single item like cupcakes, pies, wedding/birthday cakes, etc. This may limit your potential output, but it also allows you to devote your creativity and resources to a single craft.
- Bakery Cafe: Some tables, chairs, coffee, and your choice decor can turn a bakery into a quant cafe or dessert spot where people can relax and enjoy themselves.
2. Bakery Business Plan: Starting a bakery is like starting any business, and any entrepreneur will tell you that starting their first business was a little hectic and overwhelming. The key is to avoid planning it all in your head, the best thing you can do is write out a thorough bakery business plan that can serve as a reference whenever you need to make a business decision. The business plan outlines your prices, finances, marketing efforts, short and long term goals, and everything in between. If you don’t know how to write a business plan, don’t worry, there are plenty of easy-to-follow resources online to walk you through the process, like this one from the Small Business Administration.
3. Marketing: Whether you’re planning on opening an online bakery or a brick and mortar location, marketing is critical to your bakery’s survival. Social media sites like Yelp and Facebook have made this process easier and cost effective, but keep in mind: Yelp and Facebook rely heavily on testimonials and reviews, so be sure to place customer satisfaction as a top priority.
Put your business on Google Maps with this guide so people can find you at a moment’s notice.
In order to stand out, you need to creatively set yourself apart from the other bakeries, and that starts with a catchy, clever, cute bakery name. Here’s a list of bakery names we found:
La Monarca Bakery & Cafe
Milk Jar Cookies
Semi Sweet Bakery
Susina Bakery & Cafe
DeLuscious Cookies & Milk
Lark Cake Shop
SK Donuts & Croissants
Pacific French Bakery
The Confection Co-op
La Brea Bakery
Bricks & Scones
Le Balcon Bakery
Crave Dessert Company
The Village Bakery and Cafe
Gigi’s Bakery & Cafe
La Maison du Pain
Papillon International Bakery
Alcove Cafe & Bakery
Big Man Bakes
Cafe Los Feliz
Frances Bakery & Coffee
The Pie Hole
Angel Maid Bakery
Coppelia’s Bakery & Cafe
‘Bakery’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers