According to this industry analysis, online original t-shirt sales in the United States brings in $262 Million in revenue per year. More importantly, the custom t-shirt market has experienced 21.2% growth per year since 2010; a huge boom and a huge opportunity for the savvy entrepreneur. It’s no secret that we crave originality and customization in all we do, and electronic screen printing combined with digital design software like Adobe Photoshop/Illustrator have made this process accessible to more people. If you’re thinking about starting your own custom t-shirt company, there are some things to consider:
1. Pick a Niche: You need to decide where your brand will fit into the market, and a great starting point is defining your demographic by age. Look at the current trends and position yourself just outside of them so your brand will be unique.
2. Establish Your Brand: Making your own custom t-shirts is easy nowadays, but the hard part is building the brand. Customers buy your t-shirts for both the design and what the brand represents. They want the brand to connect with their personality in some way, so take some time to define what that is.
3. Write a T-Shirt Business Plan: A business plan serves as the building blocks of your company, and it’s a great way to stay above the day-to-day clutter. The business plan outlines your prices, financing, buyers and suppliers, marketing efforts, short and long term goals, and everything in between. If you don’t know how to write a business plan, don’t worry, there are plenty of great online resources like this one from the Small Business Association.
4. Marketing: With the advent of social media sites like Facebook, Instagram, and Twitter, spreading the word about your t-shirt company has become easier and more cost efficient. First things first, you need a good, creative, memorable name that your customers will remember and wear with pride. Here’s some names we found:
Ultimate Shirt Company
Bleeding Star Clothing
Blood is the New Black
Crazy Dog T-Shirts
Dos Chico Tees
Design By Humans
Fresh 2 Def Clothing
Fresh Milk Clothing
I Am The Trend
I Love T-Shirts
In My Short Sleeve
Last Exit to Nowhere
‘T Shirt’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers