According to this market analysis by Statista, nail salons generated $8.5 Billion in 2014 and trends show increasing sales each year. Experienced nail technicians or even entrepreneurs involved in the beauty industry can take advantage of this opportunity and start their own nail salon, giving them the freedom and creativity that come with being your own boss. If you’re thinking about starting your own nail salon, there are some things to consider:
1. Establish your Pay Structure: Some nail salons try to attract technicians by offering high percentage of their sales, like %70. While this may get some technicians knocking on your door, in the long run it’s not likely to sustain itself. An offer of %50 might take longer to get a good hire, but no need to rush, take your time and thoroughly interview the people that will be the faces of your salon.
2. Write a Nail Salon Business Plan: Starting a new business – of any sort – can be a little overwhelming at first, but it doesn’t have to be. The best way to avoid getting lost in the day-to-day clutter is writing a thorough business plan. The business plan outlines your pricing, finances, marketing material, short and long terms goals, and everything in between. If you dont’ know how to write a business plan, don’t sweat it, there are plenty of helpful guides online to walk you through the process, like this one from the Small Business Administration.
3. Marketing: Most salons will start out by offering discounted introductory prices to establish their customer base, and social media sites can make advertising cost-effective. Facebook and Yelp spread the word with customer feedback and reviews, but keep in mind, reviews can make or break your salon.
Put yourself on Google Maps with this guide, it’ll make sure customers can find you at a moments notice.
First things first, you need a good, memorable, catchy name to establish some brand identity. Here’s some good names we found:
Colour Nails & Spa
Luxe Nail & Spa Boutique
Pamper Nail Spa
Paradise Nails & Spa
Pink Passion Nail Studio
The Nail Shop Los Angeles
Two Brown Eyed Girls
Atelier Cuticle Spa
The Nail Parlor
The Painted Nail
Santee Nails Spa
Neihule Nail Salon
Angel’s Nail and Spa
Tip Y Toes
Nail Nation & Spa
Patio Nail Spa
C’est La Vie
Island Nail Bar
‘Nail Salon’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers