The catering business generates $9 Billion annually and has grown by almost 2% a year for the last five years. The undertaking requires some serious organization, because each night you are essentially setting up and breaking down an entire restaurant. For the food lover and savvy entrepreneur, catering is a great way to combine your passion with business. If you’re thinking about starting your own catering business, there are some things to consider:
1. The Three C’s: Cuisine, Chef & Concept:
Cuisine: Stick with what you know how to cook well, because if the food is not up to par, the rest of your catering service doesn’t mean a thing.
Chef: If you aspire to be a small, exclusive catering business, then you could manage and serve as chef. Once your business expands, you may want to consider hiring a chef to help you create new menu items and free up some time for you to focus on other aspects of the business.
Concept: Don’t try to do it all. The best catering companies are the ones who establish a concept and work with it until it’s refined. Whether it’s gourmet, BBQ, Ethnic foods like Mexican or Italian, or even small items like sandwiches and lunch options, narrowing your focus helps you thrive.
2. Catering Business Plan: If you ask any entrepreneur who’s successfully created their own business, they’ll tell you that creating their own business was a little hectic and overwhelming, but it doesn’t have to be. The best way to stay on track is a thorough business plan that outlines your finances, prices, marketing, short and long term goals, and everything in between. This way, whenever you’re faced with an important business decision, you can reflect back on your business plan. Here’s a list of sample catering business plans to help you, and another one from the Small Business Administration.
3. Marketing: Your concept will help formulate your marketing plan. Once you have everything in place, you need to get the word out, and a good place to start is through your own network of friends, family, and corporate contacts. Meanwhile, utilize some social media avenues like Facebook and Yelp so your customers can offer reviews and testimonials. First things first, you need a good, catchy, memorable name that speaks to your catering company. Here’s a list of catering company names we found:
DJ’s California Catering
Iwalanis Hawaiian Catering
Culinary Delight Catering
Shin Mi Catering
Taste of Pace
Yellow Tomato Catering Community
Huntington Catering Company
A Classy Party to Remember
Gok Jee Food
Olive Bistro & Catering
Dave’s Catering & Event Planning
FoodInk Catering & Grocerie
Hungry Bear Catering Co.
City Palate Catering
Jennie Cooks & Plant Based Parties Catering Co.
Kogi BBQ Catering
Your Plate or Mine
Holy Aioli Cafe
Five by Five Catering
Boyz In The Kitchen
Rainbow Pacific Gourmet
Taco El Botanas
Garden of Eating Catering and Events
My Taco Man Catering
Belly Bliss Catering
Belly Bliss Catering
‘Catering’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
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You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
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Don’t believe it?
Take a look at their satisfied customers