Spas provide a relaxing escape from our hectic work weeks with services like massages, facials, and more. According to this industry analysis, the Spa industry brings in $12 Billion annually, with $7 Billion coming from Day Spas and a growth of 25% per year. This presents a great opportunity for a savvy entrepreneur. If you’re considering starting your own Spa or Day Spa, there are some things to consider:
1. Define Your Services: Your services will determine your staffing requirements and give you the opportunity to set yourself apart from your competitors. This includes hiring massage therapists and estheticians, as well as the cost of providing specialty services like custom body scrubs and aromatherapy.
2. Research Your Competition: Researching your competition will give you an idea of how to pick your services and choose your location. Your best bet will be to visit each one and take note of their menu, decor, and customer service practices, because you’ll want to be sure you don’t provide the same experience as a competitor. Once you research your competition, write out a business plan for your spa so you can keep track of your short and long term goals. If you don’t know how to write one, don’t worry, there are plenty of resources online to walk you through the process, like this one from the Small Business Association.
3. Marketing: Spas often open with low introductory costs to attract a customer base. Thankfully, social media services like Yelp and Facebook have made this process easier and more cost efficient, but keep in mind these sites rely heavily on customer feedback, so make sure to place customer service practices at the top of your priorities.
First and foremost, you need a good, creative spa name for your business. Here’s some spa names we found:
Sparadise La Brea
The Raven Spa
Larchmont Sanctuary Spa
Carasoin Day Spa & Skin Clinic
Hankook Sauna & Spa
El Leon Spa
The Barai Day Spa
Century Day & Night Spa
Massage Therapy Center
Full Moon Thai Spa
AQUA Thai Spa
Pho-Siam Thai Spa
Jahoon Healing Center
Anatara Thai Spa
SoSpa at Sofitel
The Spa InterContinental
Beverly Hot Springs Spa
Tropical Breeze Studio
Dtox Day Spa
‘Day Spa’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers