According to this IBIS World Business analysis, dance studios in the United States generated $2 Billion in revenue and experienced a 3% growth from 2010 – 2015, likely due to the popularization of dance-related TV shows like Dancing with The Stars and So You Think You Can Dance. Savvy entrepreneurs and dance lovers can take advantage of this trend by creating their own dance studio; a rewarding challenge that combines your passion for dance with the thrill of being your own boss. If you’re thinking about starting your own dance studio, there are some things to consider:
1. What Kind of Dance Class?
Will your dance class teach several genres of dance from Salsa to Ballet? Will it cater to every age group? Because you don’t have to. Many entrepreneurs want to ‘do it all’ right out of the gates and that’s when things get complicated. Your best bet is to do whatever you feel is your greatest strength, be specific first, and once you grow and acquire more customers, broaden your horizons by hiring another instructor or adding an additional class.
2. Make a Dance Studio Business Plan
Any entrepreneur will tell you they likely underestimated the time, work, and planning involved with starting their own business. It’s true, it can be overwhelming and hectic when you’re trying to juggle so many things at once, but it doesn’t have to be. The best way to avoid getting lost in the day to day clutter is writing a thorough business plan. Your dance studio business plan will outline your prices, finances, marketing efforts, short and long term goals, and everything in between. It serves as an excellent guide you can refer to whenever you make a business-related decision, and it’s essential for acquiring loans of any sort. Don’t know how to write a business plan? Don’t worry, there are plenty of great online resources to help you along the way, like this one from the Small Business Administration.
3. Marketing Your Dance Studio
With the advent of social media sites like Facebook, Instagram, and Yelp, marketing and advertising have become easier and more cost efficient as long as you put in the time. The first thing you need to do is create a page on Google Maps with this guide so customers can find you at a moments notice.
First things first, you need a good, catchy business name that customers will remember. Here’s a list of dance studio names we found:
LA DanceFit Studio
Movement Studio LA
Studio A Dance
Evolve Dance Studio
The Sweat Spot
By Your Side Dance Studio
Allure Dance & Fitness Studio
Align Ballet Method
NK Dance Studio
Pilates & Arts Echo Park
West Adams Studios
Pacific Arts Center & Dance Studio
3rd Street Dance
Live Arts Los Angeles
8 Count Dance Academy
Unos Dance Fitness Center
Soca Meets Dancehall
Odoru Dance Studio
Dance Studio No 1
Jagged Vertical Dance and Fitness
Latin Jam Studio 3
Romance and Dance
Dance Garden LA
Hollywood Dance Center
Dance a GoGo
Divine Dance Los Angeles
Sabor and Soul
Feels Pretty Awesome
Dance With Me
Your Neighborhood Studio
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers