Real estate values are intimately tied to economic growth. According to a recent three-year analysis by the Real Estate Consensus Forecast, increasing net job growth – up to 2.9 million compared to its long term average of 1.2 million – paints a favorable picture for the real estate business from 2015 to 2017. Most real estate professionals, after immersing themselves in the business and establishing a strong professional network, will find themselves at this question:
“Should I create my own real estate business?”
1. Ask the Right Questions
The United States Small Business Association recommends asking yourself the following questions:
- Is my idea practical and will it fill a need?
- Who and what is my competition?
- What is my business advantage over existing companies?
- Who are my potential customers and why will they purchase services from me?
- How will I reach potential customers?
- Where will I get the financial resources to start my business?
- How will I compensate myself?
2. Put it in INK!
Starting your own business can get hectic and overwhelming, but it doesn’t have to be. To avoid getting lost in the clutter of day-to-day activity, design a business plan to outline your mission statement, financing, prices, marketing, long and short term goals, and anything else related to the daily operations. Your real estate business plan will be a guide to keep you on track, and if you don’t know how to write a business plan, don’t sweat it, there are plenty of resources online, like this one from the Small Business Association.
3. Invest in Your Image
Real estate professionals have been swept up by the digital age, and this presents an excellent opportunity to take advantage of free marketing on social media sites like Facebook, Yelp, and Linkedin, as well as building your own website with easy-to-use sites like Wix.com. With your own website, you’ll open yourself up to even more exposure by writing blog posts about the real estate industry and connecting with other professionals.
Put yourself on Google Maps with this easy guide so people can find you at a moment’s notice.
Brand recognition is key, and it starts with having a good company name. Here’s some we found:
Inspira Group, Inc.
Fred Sed & Associates
Mark of Perfection Realty
The Napoli & Whitney Group
Premiere California Realty
Realty One Group
Loft Living LA
1% Broker, Realtors
Green World Realty
Powell & Powell Fine Homes
Beach Cities Properties
Extraordinary Real Estate
Hilton & Hyland Real Estate
Premier Real Estate
Merit Real Estate
Keller Williams Realty
Skor Real Estate Group
Agents in Action!
The Rental Girl
The Sunshine Real Estate Group
Sea Villa Realty
Pinnacle Estate Properties, Inc.
Pacific Shore Property Management
The Shannon Jones Team
213 Loft Company
Nourmand & Associates Realtors
Edgestone Real Estate
Post and Beam Real Estate
Pacific Coast Home Mortgage & Real Estate
MrWestside Real Estate
B Squared Funding
The Powers Team
‘Real Estate’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers