Pets are an important part of the family. According to this industry analysis by Pet Sitters International, pet-sitting businesses provided pet-care services for more than 720,000 households and generated more than $332 Million in 2013. Pet-sitting is projected to increase as economic growth allows more families to affordably take part in the rewarding experience of pet ownership, so for the animal lover, this represents a great opportunity to use your passion for animals to help others. If you’re thinking about starting your own pet-sitting service, there are some things to consider:
1. Research Your Competition:
Your competition will give you a good idea of the needs and strategies used to create a successful business. Look at their pricing, services, and marketing so you can make sure your business will offer something new and enticing to the customer. Look to network with organizations like Pet Sitters International for advice and best practices.
2. Assess Your Costs:
The beauty of a pet-sitting business is you can operate from your own home, but the costs don’t stop there. You’ll need leashes, cages, food, toys, disinfectants, and more. Reach out to your local pet store and try to establish a relationship so you can benefit from frequent buyer discounts.
3. Market Your Business:
Usually the final and most crucial step, you need to get the word out about your pet-sitting business. For small operations, this process might be word-of-mouth between your friends and family, but for medium to large operations, look to set up social media marketing with sites like Yelp and Facebook. Social Media has made this process easier and cost efficient; however, it’s important to keep in mind these avenues of promotion rely heavily on feedback and customer reviews, so client relations should be of the upmost importance.
First and foremost, you need a good, catchy, clever name that your customers wont forget. Here’s some good pet-sitting business names we found:
Valley Pet Sitting
Fetch! Pet Care
It’s The Leash I Can Do
Paws Up LA
Superstar Pet Sitting
City Paws LA
Gods Creatures Pet Sitting
The Pet Nannies
Kat’s Pawz N’ Clawz
Happy Paws Pet Care
Kathy’s Dog Walking & Pet Sitting Services
Fancy Tails Company
Alpha Pet Care
The Furry Family
The Vegan Pet Sitter
Pet Sit Pros
Tiffany & Paws Petsitting
Fetch Pet Care
Pawsitively Perfect Pooches
Elite Pet Care
Pet Sit Pros
Happy Picnic Dog Walkers & Pet Sitters
Happy Tails to You
Rufus and Delilah
Mike and Maya’s Pet Care
Melissa’s Mutt Hutt
Animal House Pet Pros
The Pooch Papa
My Favorite Pet Sitter
Paws, Claws, Wings and Things
Doggie Goddess Pet Services
The Best Little Cat House
Happy Heart Pet Care
Kristel’s Purrfect Barking Pet Care
Auntie Em’s Pet Sitting & Dog Walking
Gemini Pet Sitting
Love At First Sit
Go Dog LA
Big City Paws
Your Best Friend’s Friend
‘Pet Sitter’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers