In 2015, fitness centers and health clubs registered $24.2 Billion in revenue, and as health and fitness become more popular, fitness boot camps offer an alternative experience to the traditional gym or yoga class. They often emphasize intense, outdoor cardio exercise done in a group or team setting. Instructors inspire and encourage their attendees, advising each individual with nutritional information to help them accomplish their goal. If you’re thinking about starting your own fitness boot camp, there are some things to consider:
The area should be convenient and easy to find. Furthermore, a nearby bathroom or changing area will make things easier on your customers.
Your location should take into consideration the space needed to perform the exercises, and whether or not neighboring businesses will be disrupted by your boot camp.
3. Put it in Ink!
Starting a new business can be a little overwhelming at first, but it doesn’t have to be. The best way to avoid getting lost in the day-to-day affairs is to create a thorough fitness boot camp business plan to outline your finances, pricing, marketing efforts, short and long term goals, and everything else in between. If you don’t know how to write a business plan, don’t sweat it, there are plenty of great resources online to help you through the process, like this one from the Small Business Administration.
In the digital age, advertising your services has become easier and more cost effective. Social media outlets like Facebook and Yelp can help generate a buzz with the addition of word-of-mouth referrals. First and foremost, you need a good, catchy name to establish brand recognition. Here’s a few we found:
Boot Camp L.A.
AYY! Fitness & Nutrition Program
Morning Crunch Boot Camp
Foxy & Fierce
BASIC Weight Loss Boot Camp
Velocity Boot Camp
The Phoenix Effect
The Under 20 Workout
Fit By O
Fit Body Boot Camp
All Out Effort
Boot Camp H2O
Industry Fitness Inc.
Fast Lean Fit
Robot Fight & Fitness
Body By Gia
Sky is the Limit Training
Prime Fit Elite
Sweat City Fitness
Interest in ‘Fitness Boot Camp’ over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers