The jewelry industry brings in $38 Billion a year in revenue, and according to this industry analysis, it’s projected to grow by %3.1 percent annually over the next five years. For the person who’s got a little bit of an artist and entrepreneur in them, turning your passion into a thriving business is more possible now than ever before. Many custom, craft jewelry lines can start in the comfort of your own home, and if need be, scaled according to the volume of orders. A full-scale, brick and mortar jewelry store with diamonds and gold is another story entirely, often requiring an person studied in gemology with a thorough knowledge of the industry. If you’re thinking about starting your own jewelry business, there are some things to consider:
A reliable supplier of materials like metals, tools, equipment, beads and stringing supplies is crucial to the success of your jewelry business.
2. Write a Business Plan:
Starting your own business can be hectic and overwhelming at first. The best way to make sure you don’t get lost in the day-t0-day shuffle is writing a thorough jewelry business plan. This will serve as your guide as you lay out your finances, pricing, suppliers, short and long term goals, marketing efforts, etc. If you don’t know how to write a jewelry business plan, don’t sweat it, there are plenty of great resources online, like this one from the Small Business Association.
3. Marketing: The advent of social media sites like Facebook and Yelp have made advertising easy and cost effective. These marketing avenues rely on reviews, so the client relations is extremely important to generate positive feedback. First things first, you need a catchy, memorable jewelry business name to stand out. Here’s some jewelry business names we found:
Capri Jewelry Inc.
Icing On The Ring
Oscar’s Design Jewelry
Artisan LA Jewelry
Sam’s Jewelry & Watch Repairs
Platt Boutique Jewelry
Hemingway and Pickett
Los Angeles Diamond Factory
Sue & Sam Jewelry Company
Aspen Diamond Company
Diamonds by Angie
Rondels Fine Jewelers
Gold Empire Jewelry
King of Jewelry
Golden State Jewelry
‘Jewelry’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers