The restaurant industry accounts for over $700 Billion, and according to the IBIS World industry analysis, sales are increasing at 3.8% per year. French restaurants are known for their delicious sauces, exotic soups and bisques, fresh french bread, exquisite desserts, fine wine, and dark roasted coffee. Starting your own French restaurant – like any restaurant – can be risky, but if you’ve been involved in the restaurant industry, have a strong network of suppliers, and know an excellent chef to inspire some creative and delicious menu items, the sky is the limit. Here are some things to consider:
The size of your establishment will be a critical factor in the type of experience you’ll provide and your real estate costs; whether it’s bakery, coffee shop, or full service restaurant.
2. Why Eat at Your Restaurant?
So your focus to a French restaurant, but what else? What will separate you from other French restaurants? Will it be the food, the atmosphere, the service, the wine, or all of the above? The good thing about the restaurant industry is no matter the ambiance, incredible food will fill the seats, so that’s always the best place to start, but spend time to make sure all the other pieces create an unforgettable experience that’ll turn a first-time customer into a lifetime customer.
3. Write it Down!
Starting your French restaurant, or any business for that matter, can be a little overwhelming at first, but it doesn’t have to be. The best way to avoid getting lost in the day-to-day clutter is writing a thorough business plan that outlines your pricing, suppliers, mission statement, finances, short and long term goals, and everything else important to your business. If you don’t know how to write out a business plan, don’t sweat it, there are plenty of valuable resources online to walk you through the process, like this one from the Small Business Association.
Advertising in the digital age has never been easier, and with the advent of social media sites like Facebook and Yelp, you can create a buzz without relying too heavily on word-of-mouth.
Get your business on Google Maps with this simple guide so people can find you at a moment’s notice.
First things first, you need a catchy name. Here’s some French restaurant names we found:
A Food Affair
The Little Door
Crepes Sans Frontieres
Taix French Restaurant
Church & State
Le Petit Jardin Cafe & Flowers
La Poubelle Bistro
Camilo’s California Bistro
La Rue de Paris
‘French Cuisine’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers