Despite speculations that travel agencies would fade away with the advent of the Internet, it appears to be quite the contrary. According to an ASTA report, Travel Leaders Group has grown from $6Billion in sales in 2007 to more than $20Billion in 2013. Corporate agencies reported the strongest performance in 2013, reporting 65% increased revenue and 57% increase in clients. So while the Internet may have made it easier to purchase airfare and find a hotel, corporate and luxury travelers are differing to travel agents to both save them time and help with everything in between: itineraries, sight-seeing, etc.
If you’re thinking about starting a travel agency, there’s a few things to keep in mind:
1. Define Your Services
Some successful travel agencies facilitate travel to one or two locations. This allows them to develop strong relationships with sight-seeing venues, creating a mutually beneficial relationship and providing an affordable option for the customer. Other travel agencies have the resources to quickly provide their clients with bookings to anywhere in the world.
Here’s the truth:
…you don’t have to do it all. In fact, spreading yourself too thin can make your life miserable, but narrowing your focus will help you develop a specialty.
2. Put it in Ink!
Starting a new business can be hectic and overwhelming sometimes, but it doesn’t have to be. The best way to avoid getting stressed and lost in the day-to-day affairs of your new travel business is to create a business plan. The business plan serves as a guide for everything related to your business: financing, pricing, short and long term goals, marketing, mission statement, etc. It’s also essential if you’re planning on acquiring any sort of financing for your operation. If you don’t know how to create a business plan, don’t sweat it, there are plenty of online resources to guide you through the process, like this one from the Small Business Association.
3. Get the Word Out!
It goes without saying that you need a website for your travel agency, and with new, easy, do-it-yourself tools like Wix.com, it won’t break the bank.
Make your business visible to Google Maps with this simple guide so people can find you at a moment’s notice.
Sourcing clients has become easier with the advent of Social Media to broadcast your services, and Yelp to provide reviews and feedback. First and foremost, your company name helps define your services and experience. Here’s some great travel agency names we found:
Martini Travel Agency
Great Expectations Travel
Royal Travel & Tours
Super Value Tours
Yamato Travel Bureau
Travel Dreams Agency
Travel Landing USA
Able Tours & Company
America Asia Travel
HIS International Tours
Constellation Travel Agency
Samho Tour & Travel
Olympic Travel Agency
Rapid Passport and Visa
Worldair Travel & Tour
Russian Universal Services
Coast to Costa
I’m On a Boat! Cruises & Travel
Traditions Travel Group
Wing Mate Travel
One World Travel Co
Boulevards of Travel
‘Travel’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers