Bars and taverns have been a crucial element of human history; a beehive of musical and performance art, a stage for political activism, and a center for debating social and political philosophy. The early 20th century’s Temperance Movement outlawed alcohol and we all know what happened: organized crime created a blackmarket, bars went incognito with ‘speak easy’s, and after thirteen years the people had enough and this failed experiment was repealed. Point being: bars are going nowhere. They thrive through the good times and thrive through recessions as this article states. If you’re thinking about starting your own bar, there’s several things to consider:
1. Bar Type:
This article for Entrepreneur Magazine separates the bar types like this:
Neighborhood bar: The most common type of bar, and most like the traditional English pub. It’s a spot for ‘regulars’ and locals to socialize after a long day of work. They’re often the smallest and least expensive to start.
Sports bar: Sports bars can scale from the size of a small neighborhood bar to the size of club. They offer an array of televisions playing various sports games, a simple menu with some classics like buffalo wings and potato skins, and can be a welcome spot for the whole family.
Brewpub or beer bar: Brewpubs and beer bars avoid the extensive liquor licensing process and some may decide to brew their own beer on the premises, known as a microbrewery. The microbrewery will increase start up costs for equipment, but a beer bar can
Club: Perhaps the most expensive option due to marketing costs, clubs can range from the size of a neighborhood bar to a two story complex equipped with dance floors and live entertainment.
2. Write it ALL Down
Starting your own bar or tavern can be hectic and overwhelming, but it doesn’t have to be. The best way to avoid getting lost in the day-to-day affairs of your business is making your own business plan for your bar. The business plan will serve as a guide and outline for your mission statement, financing, long and short term goals, marketing efforts, pricing, and everything else related to your business. If you don’t know how to write a business plan, don’t worry, there are plenty of online resources to help you through the process, like this one from the Small Business Association.
Marketing your bar has become easier in the digital age. Entrepreneurs can rely on social media sites like Facebook, Yelp, Instagram, and Twitter to get the word out.
It goes without saying that you NEED a website in this day and age, and even that doesn’t have to break the bank with new website building software like Wix.com, which gives the anyone the power to build their own custom website with simple templates.
Make your business visible to Google Maps with this simple guide so people can find you at a moment’s notice.
First things first, you need a brand recognition, and that starts with a catchy name. Here’s some examples we found:
Red Bar & Lounge
Anthill Pub & Grille
Bacchus Bar and Bistro
Mick’s Karma Bar
The Swinging Door
Muldoon’s Irish Pub
Turner’s Pub 33
Dublin 4 Gastropub
Patsy’s Irish Pub
O’Connell’s Sports Pub & Grille
The Pump Room
Malarky’s Irish Pub
The Pint House
‘Tavern’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers