According to this CNN report, the hair industry is nearly recession-proof. The nuber of barbershops in Maryland rose by almost 11% between the recession years of 2007 and 2009, and by 2009 there were 19% more barbershops nationwide than there were in 2007. As the market expands, this presents a perfect opportunity for entrepreneurs to capitalize on the trend. If you’re thinking about starting your own barbershop, here’s some important things to keep in mind:
1. Customer Relations: Barbershops rely heavily on repeat customers, which means creating a welcoming, relaxed environment with a positive staff is critical to success.
2. Write It All Down: Starting your own barbershop, like any other business, can be hectic and overwhelming, but it doesn’t have to be. The best way to sift through the clutter of the day-to-day affairs is writing a thorough business plan to outline your finances, marketing efforts, pricing, short and long term goals, and everything in between. In fact, without a solid business plan it’s near impossible to receive any funding in the form of loans. If you don’t know how to write a business plan for your barbershop, don’t worry, there are plenty of online resources to help you through the process like this one from the Small Business Association.
3. Marketing: Creating a website, Facebook, and Yelp page can help generate an initial buzz to get your barber shop off the ground. Again, social media pages thrive because they allow users to leave reviews and feedback, which brings us back to the importance of customer relations.
Put your barbershop on Google Maps so people can find you with this simple guide.
First and foremost, you need a cool barbershop name that people will talk about. Here’s some barbershop names we found:
Debonair Barber & Shave Parlor
Hector the Barber
Vinny’s Barber Shop
Manly and Sons Barber Co.
Beards & Shears
Franky’s Barber Boutique
The Cut By
Bendicion Barber Shop
St. Vincent Barber Shop
Jag’s Barber Shop
Imperial Barber Shop
MC’s Barber Shop
The Proper Barbershop
James Barber Shop
Legends Barber Shop
The Fade Inn Barber Shop
Floyd’s 99 Barbershop
Prestige Barber Shop
Boris Master-Fader Barber
Bruce Q’s Barbershop and Salon
Svelte Men Barbership
The Barber Shop Club
The Loft La Brea Elite Grooming
The Man Cave Barbershop N Spa
Sweeney Todd’s Barber Shop
‘Barbershop’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers