The origin of ice cream isn’t certain, but flavored ice desserts date back to 3000 BC in China, and Marco Polo is credited with bringing the idea to Italy. Ice Cream sales account for about $10 Billion in annual sales, and according to this analysis by the IDFA, 32.3% of that revenue comes from ice cream shops and other non-store bought options, meaning there’s plenty of money to be made. If you’re thinking about starting your own ice cream shop, there are some things to consider:
1. Type of Ice Cream
How you brand your ice cream shop will depend on what type of ice cream you offer, ranging from gelato, soft-serve, scooped, custard and more.
2. Put it in Ink!
Starting your own business can get a little hectic and overwhelming at first, but it doesn’t have to be. To ensure you don’t get lost in the day-to-day shuffle, write out a thorough business plan to outline your pricing, finances, mission statement, short and long term goals, and anything else you can think of. The business plan serves as a guide you can reference for any major business decisions. If you don’t know how to create a business plan, don’t worry, there are plenty of guides online to help you through it, like this one from the Small Business Administration.
3. Get the Word Out!
Marketing your ice cream business has been made increasingly cost-effective with social media outlets like Facebook and Yelp, and many new restaurants will offer discounted introductory prices to boost reviews, recommendations, and brand recognition.
Start by getting your ice cream shop on Google Maps with this easy guide.
First and foremost, you need a good, catchy ice cream business name that your customers will remember. Here’s some names we found:
Salt & Straw
Carmela Ice Cream
Mashti Malone’s Ice Cream
Neveux Artisan Creamery
Mr. & Mrs. Creamery
Sweet Rose Creamery
McConnell’s Fine Ice Creams
Big Gay Ice Cream
Saffron & Rose Ice Cream
Mateo’s Ice Cream & Fruit Bars
North Pole Snow Cream
Sul & Beans
Frach’s Fried Ice Cream
Milk Jar Cookies
New Orleans Snoballs
Sweet Crush Ice Bar
Interest in ‘Ice Cream‘ over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers