According to this industry analysis, the annual spending for special events worldwide is estimated at $500 Billion, and the average event planner earns roughly $60,000 a year with room to grow. Event planners help organize weddings, reunions, conferences, conventions, product launches, and more. They thrive on their attention to detail, communication skills, and creativity. If you’re thinking about starting your own event planning business, there are some things to consider:
1. Corporate or Social: Traditionally, the event planner will choose between these two markets. The advantage of the corporate market is repeat business; a thorough and memorable event could spell years of work. The social market is based on events like weddings, birthdays, reunions, etc. The benefit of the social market is most customers are of the middle to upper income levels, and a few of these events might be enough revenue for the entire year.
2. Event Planning Business Plan: Any entrepreneur will tell you that starting a business is a constant learning process; things can get hectic and overwhelming without a solid foundation of where you’re going. That’s why the best thing you can do is write your own business plan to outline your pricing, finances, marketing efforts, short and long term goals, and everything in between. If you don’t know how to write a business plan, don’t worry, there are plenty of easy-to-follow guides online to help you through the process, like this one from the Small Business Association.
3. Marketing: With the advent of social media, advertising has become easier and more cost effective with sites like Facebook and Yelp. These sites rely heavily on customer reviews and feedback, but first things first, you need a catchy business name that people will remember. Here’s a list of event planning business names we found:
All The Above Events
DNT Elite Events
Thousand Words Events
Dave’s Catering & Event Planning
Haber Event Group
Savvy Events, LLC
Valentine Entertainment & Events
A Good Affair Wedding and Event Production
Lisa Kahn Events
AC Wedding and Events
Beverly Harris Wedding & Events
JK Wedding Entertainment & Events
Untamed Event Planning
Let’s Plan it Together
Happy Ever Laughter Parties
Burgundy Event Coordinating
DJ’s California Catering
A Classy Party to Remember
Princess Parties and Events
Butterfly Floral Event & Design
One Up Entertainment
Love & Elegance
Arc de Belle
Type A Planning
Command Performance Catering
Garden of Eating Catering and Events
AK Event Design
Black Tie Events
Sweetly Spun Music
Thrills On Wheels
LA Epic Club Crawls
Interest in ‘Event Planner’ over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers