The pizza industry, much like its dough, is on the rise. It’s been a staple of American culture of all ages. This $40 Billion industry makes up 17% of all restaurant revenue in the nation, and 53% of the pizza market is made up of independent pizza entrepreneurs and small chains. Pizza thrives in all economic cycles; when times are good, we like to enjoy ourselves, and when times are bad we’d rather order a pizza than sit down at an expensive restaurant. If you’re thinking about starting your own pizza restaurant, there are some things to consider:
1. Dine-in or Take-out?
When opening a brick-and-mortar establishment, the property size will determine whether you can offer a sit-down experience with a larger menu or a take-out/delivery service. According to this industry analysis, 45% of orders are take out, which is why some pizza chains like Little Caesars operate exclusively with take out orders. A sit-down restaurant style demands a few additional menu options like salads, sandwiches, breadsticks, and beer (alcohol is an excellent way to recover costs due to its margins).
2. What Makes You Unique?
The style of pizza you offer represents a key factor in how you’ll brand your restaurant; Chicago style, New York style, take-and-bake, or the newer trend of custom ordering your own pizza in an assembly line process like Pieology. If you don’t want to pigeon-hole yourself into a certain style of pizza, you can always make your restaurant’s decor or theme unique.
3. Put it in Ink!
Starting your own business can get a little hectic and overwhelming at first, but it doesn’t have to be. To ensure you don’t get lost in the day-to-day shuffle, write out a thorough business plan to outline your pricing, finances, mission statement, short and long term goals, and anything else you can think of. The business plan serves as a guide you can reference for any major business decisions. If you don’t know how to create a business plan, don’t worry, there are plenty of guides online to help you through it, like this one from the Small Business Administration.
4. Get the Word Out!
Marketing your pizza restaurant has been made increasingly cost-effective with social media outlets like Facebook and Yelp, and many new restaurants will offer discounted introductory prices to boost reviews, recommendations, and brand recognition.
Start by getting your pizza joint on Google Maps with this easy guide.
First and foremost, you need a good, catchy pizza restaurant name that your customers will remember. Here’s some names we found:
Blaze Fast-Fire’d Pizza
First Class Pizza
Ameci Pizza & Pasta
Round Table Pizza
Love Letter Pizza & Chicken
Main Street Pizza & Cafe
Cravings Pizza & Pasta
Sgt. Pepperoni’s Pizza Store
First Class Pizza
DeSano Pizza Bakery
Tomato Pie Pizza Joint
Masa of Echo Park
The Coop Pizza
Stella Barra Pizzeria
Pizza Next Door
Pitfire Artisan Pizza
Pizzeria Il Fico
The Good Pizza
‘Pizza’ interest over time:
The truth is, naming a business can be frustrating and downright time consuming…
Your company name is important, there’s no doubt about that, but it’s really something you need to ‘get out of the way’ so you can focus on the nuts and bolts of the business. So the question is…
“How do these companies get such good names?”
One option is hiring a ‘boutique’ branding agency to handle this critical step, and this does NOT come cheap. Some of these branding agencies charge as much as $100,000 for a brand that SELLS tons of product…
Does it work?
Of course it does, but for a small business with a careful eye on its cash flow, dumping tens of thousands of dollars for a swanky agency to sit back in their plush offices and promise you the next Google could spell disaster.
This is what they WANT you to think:
“Our branding agency charges a lot because what we do is incredibly difficult.”
It couldn’t be further from the truth, and the truth is that there are a core set of branding principles that can be reliably and affordably applied to ANY branding effort…
…and Branditory has done it for thousands of businesses, for every industry imaginable, in over 20 different countries, for just $97…
You name it, we’ve named it. The names we come up with are just as good (we think a little better) as anything a high priced agency could provide.
This unbeatable price comes with unlimited revisions and optional logo design for just $70.
Don’t believe it?
Take a look at their satisfied customers